Concept
COOL SINGAPURA was established in 2015, the year of 50th anniversary of Singapore independence.
As its name shows, we, COOL SINGAPURA, aim to introduce / establish Singapore’s cool value towards the world as an international brand city like NY, London, through our items. One rule: All COOL SINGAPURA items have functionality, and we believe that functionality can bring you a little bit of happiness and smile in everyday life.
Under the global brand name COOL SINGAPURA, there are two lines: Gift line that features a sport-lifestyle with Singapore symbolic icons, and Club65 line that has more seasonality and fashion touch.